eTail: Will Omnichannel Personalization Boost Holiday Sales?

By Alan
2019 eTail Holiday Report: New Ways to Drive Holiday Sales See how retailers and big brands are using omnichannel personalization and digital technology to unify digital and in-store experiences, individualize customer journeys, and improve retail holiday sales in this new eTail report. The report is based on a broad survey of retailers preparing for 2019…

Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey

By Alan
The retail sector is undergoing massive change, sending executive leadership into a frenzy as they reinvent business models and develop more personalized customer experiences. Retail CMOs are tasked with increasing sales in an environment where the sands are constantly shifting. In order to win, they need to use data and technology. While most retailers know…

IDC Analyst Connection : The Digital Transformation Imperative for Retail

By Alan
Digital technology has forever changed the way consumers engage with all businesses, and in response, the retail industry is undergoing a monumental shift toward offering customer-centric, personalized, digitally/physically converged experiences in the stream of life. The shift requires much more than slight alterations to engagement strategies or incremental investments in new process and technology. To…